Swiss expertise

Over 40 years of expertise

For four decades, we have worked passionately to earn the trust of our customers. Laurastar's excellence is based on exclusive and innovative technologies, Swiss expertise and the precision of our engineers, as well as on the ergonomic, aesthetic and distinctive design of our products. Ahead of our time, we provide high-quality products for a unique result and exceptional performance. Excellence is complex, but it makes your life easier. Here’s how.

At the heart of Laurastar

Dry Microfine Steam

It is at the heart of our expertise and present in all of our products: Dry Microfine Steam (DMS) is an exclusive Laurastar technology developed by our engineers in Switzerland. Heated to 160°C, well above boiling point, and propelled at a speed of up to 129 km/h, Laurastar DMS possesses unique properties in terms of performance, fabric care and hygiene. Completely natural, it beautifies and sanitises both your clothes and your home. For effortless ironing, unmatched results and quick, effective fabric disinfection, without any chemicals.

Laurastar powerful DMS deeply penetrates delicate materials

Discover the secrets of Dry Microfine Steam (DMS)

Expertise in your everyday life

Exclusive technologies

Always striving for excellence, Laurastar is constantly innovating. Like Laurastar DMS or the active ironing board that has revolutionised ironing, all of Laurastar's expertise is concentrated in the technology and performance of innovative functions to achieve beautiful results with ease.

Active ironing board

The fan system creates a cushion of air under the garment to prevent creases. The vacuum system allows the fabric to be flattened and the steam to be concentrated in one place. This makes it easier to iron creases and several layers at the same time thanks to the deep penetration of the steam. The active board dries the fabric, guaranteeing impeccable and long-lasting results. Once you’ve tried it, you’ll wonder how you lived without it!

3D soleplate

The exclusive 3D soleplate offers unrivalled ironing in a single movement thanks to a special dual-action feature: the surface of the soleplate holds the fabric in place while steam is distributed over its entire surface to effortlessly eliminate creases.

Sensteam

No need to press the steam button! Sensteam technology senses the movements you make with the iron and activates the steam automatically.

Pulsed steam

Diffused through a series of bursts, pulsed steam ensures the perfect amount of steam. For perfect results, whatever the material of your clothes.

Connectivity

Via Bluetooth, your ironing system connects to the mobile app and coaches you on how to beautify your clothes. Video tutorials help with installation and basic ironing techniques, and provide expert advice to iron delicate fabrics such as silk or wool.

One temperature

After having conducted studies in our laboratories, we have determined the ideal temperature for ironing. No more adjustments! Your Laurastar Smart and Lift Xtra now automatically reach the most suitable temperature for all your fabrics.

Arm of a woman using a Laurastar iron with an ergonomic grip.

Design excellence

Optimal ergonomics

All Laurastar products are designed to deliver high performance with minimal time and effort. Our Swiss engineers bring their expertise with proven success in terms of volume, weight, grip, comfort, versatility and functionality. They enhance each new product with this research, in a process of continuous improvement.

Design excellence

International awards

Aesthetic, beautiful and timeless, all the products in the Laurastar range are not only unique in their technology, but also in their design. Laurastar products have won several awards, both in Switzerland and internationally, and are recognised for their incomparable aesthetics.

Recognised excellence

Laurastar Smart irons, the Lift and IGGI steamer, all received awards such as the Red Dot or iF design awards.

Passion for excellence

Innovative in our categories

Laurastar products are revolutionising everyday life. Nothing less. Anticipating market trends and our customers' needs, then designing and creating unique products to meet them, has been the vision of our group for 40 years. Our demand has always been based on our capacity for innovation, our Swiss expertise and the design of our products. And this expertise is now based on proven technologies that allow us to offer innovative solutions, from ironing clothes to disinfecting materials and the home.

Best iron, the Laurastar Smart all-in-one system

ALL-IN-ONE SYSTEMS

The combination of an active ironing board, a steam generator and a professional iron has reinvented ironing: no more creases, perfect results in half the time with minimal effort. PERFECTION WITHIN EASY REACH

Best steam generator, the Laurastar Lift

3-IN-1 STEAM GENERATORS

A unique design and ergonomics combined with exceptional steam: you have the most efficient steam generator, both horizontally and vertically.

IRON, STEAM, DISINFECT

IGGI steam sterilising set

IGGI is the first miniature pressurised hygienic steamer. Together with the Box and the Tube, it protects against viral, bacterial and fungal infections by sterilising naturally and quickly. MUCH MORE THAN A STERILISER

IZZI HYGIENIC STEAMER

IZZI brings together technology and power. This steamer is designed to steam, disinfect and refresh your clothes and home in record time, without any chemicals. A CONCENTRATE OF POWER

How do we do it?

Responsibly and sustainably

Respect for each other, the environment and our planet is essential to Laurastar. We are committed to doing our bit to make change happen. We have adopted a human resources policy where everyone is equal and can develop within a family business that promotes diversity and inclusion. Together, we are committed to fighting against planned obsolescence by creating robust, quality and repairable products, designed to accompany you for a whole generation. We want to contribute to a more sustainable world by also offering an effective alternative to chemicals, a natural technology present in all our products: Dry Microfine Steam. This unique steam restores the original beauty of objects and clothes to ensure they last longer. To preserve our world. And to protect you and your loved ones.