Laurastar has embodied Swiss expertise for over 40 years. A mountain in the background, showing the brand's expertise in creating high-quality products. Laurastar has embodied Swiss expertise for over 40 years. A mountain in the background, showing the brand's expertise in creating high-quality products.
Swiss expertise

Over 40 years of expertise

For four decades, we have worked passionately to earn the trust of our customers. Laurastar's excellence is based on exclusive and innovative technologies, Swiss expertise and the precision of our engineers, as well as on the ergonomic, aesthetic and distinctive design of our products. Ahead of our time, we provide high-quality products for a unique result and exceptional performance. Excellence is complex, but it makes your life easier. Here’s how.



At the heart of Laurastar

Dry Microfine Steam

It is at the heart of our expertise and present in all of our products: Dry Microfine Steam (DMS) is an exclusive Laurastar technology developed by our engineers in Switzerland. Heated to 160°C, well above boiling point, and propelled at a speed of up to 129 km/h, Laurastar DMS possesses unique properties in terms of performance, fabric care and hygiene. Completely natural, it beautifies and sanitises both your clothes and your home. For effortless ironing, unmatched results and quick, effective fabric disinfection, without any chemicals.
Discover the secrets of Dry Microfine Steam (DMS)
Expertise in your everyday life

Exclusive technologies

Always striving for excellence, Laurastar is constantly innovating. Like Laurastar DMS or the active ironing board that has revolutionised ironing, all of Laurastar's expertise is concentrated in the technology and performance of innovative functions to achieve beautiful results with ease.
Arm of a woman using a Laurastar iron with an ergonomic grip.
Design excellence

Optimal ergonomics

All Laurastar products are designed to deliver high performance with minimal time and effort. Our Swiss engineers bring their expertise with proven success in terms of volume, weight, grip, comfort, versatility and functionality. They enhance each new product with this research, in a process of continuous improvement.

Passion for excellence

Innovative in our categories

Laurastar products are revolutionising everyday life. Nothing less. Anticipating market trends and our customers' needs, then designing and creating unique products to meet them, has been the vision of our group for 40 years. Our demand has always been based on our capacity for innovation, our Swiss expertise and the design of our products. And this expertise is now based on proven technologies that allow us to offer innovative solutions, from ironing clothes to disinfecting materials and the home.

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